You are beautiful

Last year I stumbled upon the truely inspiring website http://www.you-are-beautiful.com/

Here is the statement from their website which explains the project far better than I ever could:

You Are Beautiful is a simple, powerful statement which is incorporated into the over absorption of mass media and lifestyles that are wrapped in consumer culture.

The intention behind this project is to reach beyond ourselves as individuals to make a difference by creating moments of positive self realization. We’re just attempting to make the world a little better.

Intention is the most important aspect of the You Are Beautiful project in its idea of purity. Nothing is sacred. Everything that has a perceived value becomes commodified. We work extremely hard that this message is received as a simple act of kindness, and nothing more.

Advertising elicits a response to buy, where this project elicits a response to do something. The attempt with You Are Beautiful is to create activism instead of consumerism.

You Are Beautiful uses the medium of advertising and commercialization to spread a positive message.
Projects like these make a difference in the world by catching us in the midst of daily life and creating moments of positive self realization.

The website has inspired me to create two pieces and I have sent the photos off to the website. I am assuming they will eventually be listed on the inspiring works page. Here’s a sneak preview of both pieces:

Sand writing at Westward Ho!, Devon.

You are beautiful

and a pen and ink sketch on A3 card (not the best quality photo unfortunately):

You are beautiful

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